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    "result": {"data":{"project":{"title":"Business school website redesign: Prospective Students","description":{"html":"<p>The prospective students content was anchored by a page that effectively served as a second homepage, designed specifically for incoming undergraduate students. This page relied more on graphic elements to capture the audience's attention. Initially, this content inspired the creation of custom icons. These icons didn't ultimately make the cut for the final design of these new pages, but some were repurposed in other icon sets or further developed to create infographic-type graphics.</p>\n<figure role=\"group\" class=\"align-center\">\n<img alt=\"Sample icons for prospective student content, including a backpack, laptop computer, and headphones.\" data-entity-type=\"file\" data-entity-uuid=\"dceb042d-e12a-4409-941b-d9a425a54f88\" src=\"/sites/default/files/inline-images/prospective-students-icons-simple.png\" width=\"768\" height=\"271\" loading=\"lazy\" />\n<figcaption>Some of the icons initially created for prospective student content included symbols of student life. The icons above include a backpack, a laptop computer, and headphones--all common sites on campus.</figcaption>\n</figure>\n\n<p>Some of the same infographic graphics created for the homepage were also reused for prospective student content, including graphics highlighting graduate placement rates and average salaries. New graphics were also created to highlight school rankings, and to adorn the sidebar columns. All the new graphics were designed to convey information more easily, while also creating a visually appealing page around KU's brand elements and school colors.</p>"},"deep_dive":null,"links":[],"relationships":{"media_graphic":[{"media_image":{"alt":"Screenshot of the new prospective students page, part of the 2015 business school website redesign.","height":2458,"title":"","width":1920},"media_caption":"This screenshot shows the prospective students page on the live website, in 2015. The page uses large, colorful graphics, and page content is organized in columns, lists and tab containers.","relationships":{"media_image_file":{"file":{"url":"/static/18004cfd2e7bad59f3e602388ad1fc60/prospective-students-redesign.png"}}}},{"media_image":{"alt":"Examples of banner graphics, two options, communicating school rankings using school colors and symbols.","height":1022,"title":"","width":1010},"media_caption":"This graphic shows two options for banner graphics that communicate the school's rankings nationally and in the region. These graphics use the school colors (including the KU blue used at the time) and the school's mascot, the Jayhawk.","relationships":{"media_image_file":{"file":{"url":"/static/c99226e88b72c668e50503c2a9c4b285/prospective-students-banners.png"}}}},{"media_image":{"alt":"Apply graphic used on the homepage and prospective students page.","height":285,"title":"","width":949},"media_caption":"A new, custom \"Apply\" graphic was designed to use brand colors that are often overlooked, due to their bold and sometimes overpowering effect.","relationships":{"media_image_file":{"file":{"url":"/static/1d4d06ce3914eb483ae0c7c83f25f9b0/prospective-students-apply.png"}}}},{"media_image":{"alt":"Example of student life icons created for prospective students content, including a backpack, laptop computer, and headphones.","height":805,"title":"","width":1004},"media_caption":"Initially, new icons were created to represent aspects of student life. These icons were designed to be used as headers for a column display, but were ultimately cut from the final design. This display shows the icons in KU blue (the version used at that time) and reversed, white on KU blue.","relationships":{"media_image_file":{"file":{"url":"/static/034904ecdd6b8579991df4d53abc4622/prospective-students-icons.png"}}}},{"media_image":{"alt":"Custom graphics were created for sidebar headers, including multiple versions for different treatments.","height":522,"title":"","width":948},"media_caption":"Custom graphics were created for icons, banners, and, in this case, sidebar headers. The first of two original graphics used to create a selection of header styles was actually meant to be used as a large icon. The second option uses a custom graphic to create a background for the admissions header.","relationships":{"media_image_file":{"file":{"url":"/static/7e0b26bb5f33151d6c483b280e8830b0/prospective-students-sidebars.png"}}}}]}}},"pageContext":{"slug":"nid_23"}},
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